1. Introduction and Scope

Welcome to SiftlyLeads.com. This Privacy Policy outlines how we collect, use, share, and protect your personal information.

This policy applies to our services, website (www.siftlyleads.com ), mobile applications, emails, and other electronic media (collectively, the “Web Properties” or “Services”).

This policy does not apply to third-party websites or platforms linked from our site. By using the Web Properties, you consent to the practices described in this Privacy Policy. Your use is also governed by our Terms and Conditions .

2. Information We Collect

We collect two main types of information: Personal Information and Usage Information .

Personal Information includes any data that identifies or can be linked to an individual. The types of Personal Information we may collect include:

• Contact information : name, title, company/organization name, email address, telephone and fax numbers, and physical address.
• Demographic information : date of birth, nationality, country of residence.
• Information about your company and job function.
• Inquiries and orders for products/services.
• Feedback about our services.
• Financial information: bank account and credit/debit card numbers (if applicable).
• Photos or videos (if users can upload these).
• Commercial information: purchase histories, interests, preferences.
• Professional or employment-related information: employment status, history, accreditations, job description.
• Audio, electronic, visual, or similar information: recordings, photos, videos shared.
• Characteristics of protected classifications: military/veteran status.
• Inferences made about the user based on other data.
• Certain types of Personal Information may be considered Sensitive Personal Information , such as military or veteran status.

Usage Information includes generic data about your visit, not initially linked to your identity unless logged in. This includes:

• Internet Protocol (IP) address, browser language and type, operating system, device identifiers.
• Clickstream data, pages visited, time spent on pages, actions taken.
• Referral information (e.g., referring website).
• A unique identifier associated with cookies or devices.

You are not required to provide all information, but withholding some may limit your ability to use certain services. Aggregated, de-identified, or anonymized data is not considered Personal Information and is not subject to this Privacy Policy.

3. How Information is Collected

We collect information from various sources:

• Directly from you through forms, communications, or account creation.
• From other users who provide information about you.
• From partners, service providers, or third parties (e.g., data suppliers, business partners, public sources).
• Through cookies and tracking technologies on our website or interactions with ads/emails.
• From social media platforms if you link accounts or interact on those platforms.
• Information may also be received even if not explicitly requested.

4. How We Use Information

We use collected information for the following purposes:

• Web Properties Operation and Improvement: Enhancing functionality, managing accounts, providing support, customizing experiences.
• Providing Services and Transactions: Delivering requested services, including generating verified buyer and seller leads.
• Communications: Informing you about products, services, and offers via email, phone, mail, or text. Consent is obtained for specific communication types, ensuring compliance with the Telephone Consumer Protection Act (TCPA) and CAN-SPAM Act .
• Marketing and Analytics: Helping marketers target campaigns, measure effectiveness, create data segments, and provide analytics. Email marketing adheres to the CAN-SPAM Act .
• Internal Business Purposes: General administration, audits, compliance, fraud prevention, systems security, and protecting safety.
• Matching Buyers/Sellers with Agents: Connecting buyers and sellers with participating agents.
• Employment Applications: Using submitted information for employment consideration.

Information collected via different means may be combined for a consistent experience.

5. Our Data Quality and Verification Processes

We aim to provide top-quality, verified leads:

• 100% CAN-SPAM Compliant & Deliverable Emails: Rigorously validated to ensure compliance with the CAN-SPAM Act .
• USPS-Verified Mailing Records: Constantly updated against NCOA and USPS registries for accurate mailing addresses.
• DNC Compliant Phone Numbers: Checked against relevant Do Not Call registries to ensure compliance under the TCPA .
• Customizable Lists: Tailored by location, price range, or property type to boost response rates and ROI.

6. Data Disclaimer

While we provide qualified, verified leads, we do not guarantee a specific number of deals, closings, or financial outcomes. Results depend on factors beyond data quality, including your efforts, sales skills, follow-up processes, market conditions, and external factors.

7. Disclosure and Sharing of Information

Your information may be shared in the following situations:

• Subsidiaries and Affiliates: Shared with parent companies, subsidiaries, and affiliates.
• Service Providers: Shared with third-party service providers who perform services on our behalf.
• Business Partners: Shared with ad networks, data partners, and co-sponsors of promotions.
• Clients: Shared with clients (e.g., real estate brokers or lenders) where a user has shown interest.
• Third Parties for Marketing/Commercial Purposes: Shared or sold with third parties for their own purposes, excluding SMS opt-in data and mobile phone numbers without consent.
• Business Transfer: Transferred in connection with mergers, sales, or asset transfers.
• Legal Requirements: Disclosed to comply with laws, legal processes, investigations, or to protect rights/safety.
• With Your Permission/Direction: Shared with your consent.

Shared data may be stored outside your country (e.g., in the United States).

8. Cookies and Other Tracking Technologies

We and third parties use cookies, web beacons, pixels, and similar technologies (“Cookies”) to collect Usage Information and sometimes Personal Information. These are used for:

• Tracking visits, analyzing usage, storing preferences, managing sessions, targeting ads, and website analytics.

Categories of Cookies include:

• Strictly Necessary: Essential for website operation.
• Functional: Provide features like remembering preferences.
• Advertising Cookies: Track usage for relevant ads.
• Analytics Cookies: Understand user interaction to improve services.
• Social Media Cookies: Used by third-party social media widgets.

Specific third-party technologies include:

• Meta Pixel: Tracks activity and links data to Facebook profiles for advertising.
• FullStory: Monitors user experience to improve services.
• Google Analytics: Tracks website traffic and reports usage.
• Microsoft Clarity: Tracks user behavior like clicks and scrolls.

You can manage cookies through browser settings, but declining may affect functionality.

9. Security

We are committed to protecting your personal information with technical, administrative, and physical safeguards. However, no security measures are perfect, and we cannot guarantee 100% security. You are responsible for securing your login information and notifying us of unauthorized use.

10. Data Retention

We retain personal information only as long as necessary for the purposes outlined in this policy. Retention periods are based on the length of our relationship, legal obligations (e.g., under TCPA or CAN-SPAM Act ), and internal analytic needs.

11. Your Privacy Choices and Rights

You have choices regarding your personal information:

• Unsubscribe from Communications:
  • Emails: Use the unsubscribe link or contact support. Administrative messages may still be sent.
  • Text Messages: Reply STOP, QUIT, END, CANCEL, or UNSUBSCRIBE. Opt-in data will not be shared for marketing purposes.
• Privacy Rights: You may request access, deletion, correction, opt-out of sale/sharing, targeted advertising, profiling, or limit sensitive data use. Exercise these rights via the “Contact Us” section.

Requests are subject to verification, and responses are typically provided within 45 days. Fees may apply for excessive requests.

12. State-Specific and Jurisdiction-Specific Privacy Information

• California Privacy Notice: Rights under CCPA/CPRA, including access, deletion, non-discrimination, and opt-out of sale/sharing.
• Nevada Privacy Notice: Right to opt out of future sale of personal information under Nevada SB 220.
• Colorado, Connecticut, Utah, Virginia Privacy Notice : Rights under CPA, CTDPA, UCPA, VCDPA, including access, deletion, opt-out of targeted advertising, and appeal rights.
• Canadian Privacy Notice: Rights under PIPEDA, including access, correction, deletion, and withdrawal of consent.

Additional verification may be required for these requests.

13. International Users

If you are outside the United States, your information may be transferred, stored, and used within the United States. By using the Web Properties, you consent to this transfer and use.

14. Children’s Information

The Web Properties are not intended for children under 18. We do not knowingly collect personal information from children under 18. Parents/guardians should contact us if they believe their child has provided information.

15. Links to Other Sites

This Privacy Policy applies only to our Web Properties. We are not responsible for the privacy practices of third-party sites. Review their privacy policies before sharing information.

16. Changes to This Privacy Policy

We may update this Privacy Policy at any time. Changes are effective upon posting. Continued use of the Web Properties constitutes acceptance of the updated terms. To opt-out of future changes, contact us in writing.

17. Contact Us

For questions or comments about our privacy practices, contact us at:

SiftlyLeads.com
715 E 4TH ST
RICHMOND, VA 23224
Phone: (804) 254-0533
Email: info@siftlyleads.com